Table of Contents

Foreword by A.G. Lafley, Chairman Of The Board, Procter & Gamble

Part One: A New Model for Growth and Renewal

1. The White Space and Business Model Innovation

2. The Four-Box Business Model Framework

Part Two: When New Business Models Are Needed

3. The White Space Within: Transforming Existing Markets

4. The White Space Beyond: Creating New Markets

5. The White Space Between: Dealing with Industry Discontinuity

Part Three: Business Model Innovation as a Repeatable Process

6. Designing a New Business Model

7. Implementing the Model

8. Overcoming Incumbent Challenges

    Epilogue