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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
The Customer Knowledge Advantage
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By David G. Bakken
I’ve just finished Seizing the White Space: Business Model Innovation for Growth and Renewal by Mark W. Johnson (Harvard Business Press). Johnson is chairman of Innosight, a consulting and investment company he co-founded with Clayton Christensen, Harvard Business School professor and author of The Innovator’s Dilemma.
Johnson aims to present a systematic approach to business model innovation that has grown out of the original research and analysis that fueled The Innovator’s Dilemma. For me, the most important contribution of that earlier work was the way that Christensen revealed an underlying pattern that explained the successes and failures of different innovations. In a nutshell, successful innovation requires a solid customer value proposition, a profit formula that will deliver value to the firm, and the right resources and processes.
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—J.W. Marriott, Jr., Chairman and CEO, Marriott International
