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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
First Friday Book Synopsis
Mark Johnson on the power of new Internet-driven business models.
In Seizing the White Space: Business Model Innovation for Growth and Renewal published by Harvard Business Press (2010), Mark Johnson discusses several new Internet-driven business models that have “brought many old-guard industries to their knees.”
Read on First Friday Book Synopsis here
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—J.W. Marriott, Jr., Chairman and CEO, Marriott International
