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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
NEWSoDROME
Review of Mark W. Johnson's Seizing the White Space: Business Model Innovation for Growth and Renewal
If ever there was a need for a book like Mark's, now may be it. Our economy lags from the lack of...growth and renewal in businesses, large and small, and in almost* every industry. And the knowledge, tools and profiles he shares in his book take a great big step in delivering actionable steps any business, any size can take to...create seize that white space, create new business models that allow for growth and renewal.
Here's what Reed Hastings, founder and CEO of NetFlix, wrote about Seizing the White Space:
..Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers - and to make those opportunities a reality.
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Connect with Seizing the White Space: Business Model Innovation for Growth and Renewal
—J.W. Marriott, Jr., Chairman and CEO, Marriott International
