“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
“Seizing the White Space” in Top Five Business Books List
Seizing the White Space is featured in Get Abstract's top five business books list on The WashingtonPost.com
Seizing the White Space - Hitch your company’s wagon to a fresh business model and head out into a new “white space.”




