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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
American Management Association Podcast
Mark Johnson on Finding Consumer Needs.
Turning opportunity into your next big idea.
In his new book, Mark Johnson developed the idea of White Space, a need in the market that your company can meet. Whether it's improving on what you already work on or finding something new to perfect, every company has some White Space just waiting to be filled.
Listen on AMA here
Connect with Seizing the White Space: Business Model Innovation for Growth and Renewal
—J.W. Marriott, Jr., Chairman and CEO, Marriott International
