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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
Blogger Book Tour: Blogging Innovation
Seizing the White Space Blogger Book Tour - May 7, 2010
Braden Kelley, Blogging Innovation
A few weeks ago I received “Seizing the White Space” by Mark W. Johnson in the mail. “Seizing the White Space” is an approachable 200 pages, and is an easy, and pleasant read.
Mark W. Johnson is chairman of Innosight, a strategic innovation consulting and investing company.
The book is focused on business model innovation and introducing a simple framework for thinking about potential business model innovations and evaluating the positives and negatives of a potential business model.
Read on Blogging Innovation here
Connect with Seizing the White Space: Business Model Innovation for Growth and Renewal
—J.W. Marriott, Jr., Chairman and CEO, Marriott International
