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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
Blogger Book Tour: Innovate on Purpose
Seizing the White Space Blogger Book Tour - May 5, 2010
Jeffrey Phillips, Innovate on Purpose
I was happy to accept the invitation to participate in a book blog tour, especially when the invitation came from my friend Renee Callahan at Innosight. Renee asked me to review the new book from the Innosight team, Seizing the White Space, by Mark Johnson.
I've written frequently, and recently, about the importance of innovation and strategy. While we at OVO stipulate that innovation isn't a strategy, it is an enabler to strategic goals. Thus, good strategic thinking is a predicate to successful innovation. Even more so, good strategic thinking is critical to set the stage for working in the "white space" - those gaps or green fields that your business does not address today. Mark Johnson's new book deals with two fairly interesting, intertwined and complex issues - white space innovation, especially business model innovation.
Read on Innnovate on Purpose here
Connect with Seizing the White Space: Business Model Innovation for Growth and Renewal
—J.W. Marriott, Jr., Chairman and CEO, Marriott International
