“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
International Book Award Winner
Seizing the White Space: Business Model Innovation for Growth and Renewal has won an International Book Award for the best book in the Business: Management & Leadership category! Seizing the White Space has also been recognized by the International Book Awards as a finalist in the Business General category.




