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Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
Suite 101
Seizing the White Space, New Ideas for Business Models & Strategy
By Martin P. Wilson
“In Seizing the White Space Mark W. Johnson has produced a clear and straightforward case for a new approach to strategic planning and entering new markets. Although the many example case studies are from the business world there is a good case for applying the same techniques in the public or third sector.”
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Connect with Seizing the White Space: Business Model Innovation for Growth and Renewal
—J.W. Marriott, Jr., Chairman and CEO, Marriott International
