Print
Email“It’s not enough to create new products or services – your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that – taking the fear out of venturing into the unknown and opening up new territories of opportunity.”
The budget crisis should usher in a new era of innovation in defense
Washington Post
By Mark W. Johnson
Mark Johnson discusses the military's need for a new kind of business model for a new kind of war.
Read on the Washington Post here.
Connect with Seizing the White Space: Business Model Innovation for Growth and Renewal
—J.W. Marriott, Jr., Chairman and CEO, Marriott International
