what industry leaders are saying about seizing the white space: business model innovation for growth and renewal

“Why can’t powerful, well-financed companies be as innovative as nimble start-ups? With Johnson’s book they can—it’s a realistic playbook that shows us how to get out of our own way and become as good at breakthrough innovation as we are at sustaining the core.”

—Alex Gorsky, Worldwide Chairman Medical Devices & Diagnostics, Johnson & Johnson

"Having led several significant organizational transformations over the years of my Navy career, I found Mark's book particularly on point. He is a truth pathfinder in the world of business thinking!"

—Admiral James Stavridis, U.S. Navy

“The speed at which today’s economy is changing has drastically raised the importance of game changing transformation. Seizing the White Space is an important guide for business leaders seeking to understand how companies manage constant change while identifying and capitalizing on new ideas to stay ahead.”

—Victor K. Fung, Group Chairman, Li & Fung Group

“Can a young company make the Fortune 500 list? Business model innovation is now the most proven route and Seizing the White Space is the bible on how your firm can do it.”

—Scott Cook, Founder and Chairman, Intuit

“Most managers think the key to growth is developing new technologies and products. But often this is not so. To unlock the next wave of growth, companies must embed these innovations in disruptive new business models. That’s what Mark Johnson’s book so convincingly demonstrates.”

—Clay Christensen, Robert and Jane Cizik Professor Business Administration, Harvard Business School, and author, The Innovator’s Dilemma

"Companies that introduce new business models to their industry are able to take advantage of enormous opportunities. In Seizing the White Space, Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers—and to make those opportunities a reality."

—Reed Hastings, CEO, Netflix

“Raising the ambitions of companies and lenders is the key to making any business model transformation process work. Johnson provides unique examples and insights that will make you think in new ways. A must read.”

—Arkadi Kuhlmann, President and CEO ING Direct, and co-author, “The Orange Code”

"I know from my own experience how difficult it is to build a new business model within an established organization, where it is hard to shed the traditional mores and structures to effect real change. It would have been great to have Johnson’s book – Seizing the White Space will be a valuable tool for anyone who wants to reshape their business."

—Bill Hambrecht, Chairman W.R. Hambrecht + Co.

"Bringing innovations successfully to market is as much about leadership as technical prowess. Mark Johnson has taken innovation out of the R&D lab and put it squarely where it belongs – in the executive suite. Any leader looking for growth from innovation will find new insights and practical tools in this book."

—Susan Marcinelli, Senior Vice President, Innovation and Leadership Development, Best Buy