Mark W. Johnson writes Seizing the White Space, span>a business model innovation playbook for executives, with a foreword by A.G. Lafley, formerly of P&G.
Tools to help practitioners determine when your business is ripe for business model innovation, assess your white space, and map your Four-Box model.
Seizing the White Space span>reviews, endorsements, and media information, as well as pertinent news articles on business model innovation.
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